Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The future of retail: AI, sustainability, and data What are the biggest opportunities in retail right now? And how will the rising demand for sustainability impact the industry? We asked 3 U.K. industry leaders to each share their own unique perspectives on where the future of retail is headed. Watch now Feature of the week The future of retail: AI, sustainability, and data What are the biggest opportunities in retail right now? And how will the rising demand for sustainability impact the industry? We asked 3 U.K. industry leaders to each share their own unique perspectives on where the future of retail is headed. Watch now Consumer Insights Global Article Article YouTube trends: Unusual, new storytelling formats that viewers are loving right now United Kingdom Article Article Flights to anywhere: How U.K. consumers are changing the way they plan their travel Europe, Middle East & Africa Article Article YouTube research: A shortcut to nab new shoppers United Kingdom Visual Story Visual Story Does your privacy approach meet today’s customer expectations? United Kingdom Interview Interview Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland Global Article Article Your 2023 guide to driving profitability and reaching new customers with Google United Kingdom Article Article Sustainable behaviours: How U.K. marketers can make a difference Marketing Strategies & Innovations Global Article Article How AI helps video marketers move at the speed of culture United Kingdom Article Article 5 tips for marketing mix modelling in today’s travel industry Article Article Your biggest AI marketing questions answered by Google experts Article Article Sustainable advertising: How brands can combat climate change Article Article How brands are striving to reduce their carbon footprints, one ad campaign at a time Global Article Article The AI Handbook: Resources and tools to help marketers get started Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get resources to expand your marketing strategies globally.