Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week New research: How to get ahead of South Africa’s peak shopping season As South African consumers feel the pinch, new shopping behaviours are emerging. And with peak season around the corner, brands must be in the know. Here’s how marketers can tap into AI and reach customers at the right time. Feature of the week New research: How to get ahead of South Africa’s peak shopping season As South African consumers feel the pinch, new shopping behaviours are emerging. And with peak season around the corner, brands must be in the know. Here’s how marketers can tap into AI and reach customers at the right time. Consumer insights Global Article Article The AI Handbook: Resources and tools to help marketers get started South Africa Article Article 4 ways South African brands can get ahead of unpredictable ‘micro-seasons’ Global Article Article YouTube trends: Unusual, new storytelling formats that viewers are loving right now Europe, Middle East & Africa Article Article YouTube research: A shortcut to nab new shoppers Sub-Saharan Africa Article Article The future of retail: How the African consumer is shopping now Sub-Saharan Africa Article Article How Africa does short-form video differently South Africa Case Study Case Study Standard Bank exec: No more ‘quiet periods’ for marketing Marketing Strategies & Innovations Global Article Article How AI helps video marketers move at the speed of culture United States Article Article A measurement formula for modern brand marketers Article Article Sustainable advertising: How brands can combat climate change United States Article Article Multiply your customer connections with Google AI Article Article How brands are striving to reduce their carbon footprints, one ad campaign at a time Article Article 3 compelling use cases for AI, according to creative leads Global Article Article Why marketers must be bold, creative, and curious about AI Tools Digital Maturity Benchmark Discover your roadmap to digital marketing transformation. Market Finder Get resources to expand your marketing strategies globally. Google Trends Gauge consumer search behaviour with real-time search trends. Keyword Planner Get keyword ideas to help build your campaigns.
