Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month Ready, set, sell: How to win the marathon of peak shopping moments and sustain profits As shoppers seek deals across Australia and New Zealand’s peak season, discounting isn’t the only way retailers can win important moments. Discover how behavioural science principles can create connection and protect profit. Feature of the month Ready, set, sell: How to win the marathon of peak shopping moments and sustain profits As shoppers seek deals across Australia and New Zealand’s peak season, discounting isn’t the only way retailers can win important moments. Discover how behavioural science principles can create connection and protect profit. Consumer insights Australia & New Zealand Article Article Retail peak remastered: 3 ways to win this peak season Australia & New Zealand Article Article The App Advantage: The case for advertisers to engage mobile app users Video Video Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales Global Article Article Soothing videos: The surprising trend capturing Gen Z’s attention Australia & New Zealand Article Article The Messy Middle: How behavioural science can help you avoid a pricing race to the bottom Australia & New Zealand Article Article 10 timeless articles that mark 10 years of Think with Google Asia Pacific Video Video The oldest screen in the house is new again: Understanding the rise of connected TV Marketing strategies & innovations Australia & New Zealand Article Article The AI revolution means marketers can get back to marketing Asia Pacific Video Video Why meeting consumers’ data privacy expectations is key to effective marketing Asia Pacific Article Article Lost and found: How 3 travel brands grew bookings with AI-driven marketing Asia Pacific Video Video APAC agency leaders on how AI is transforming marketing Asia Pacific Video Video APAC agency leaders on making the switch to AI Australia & New Zealand Article Article Maximise your measurement to drive performance with Google AI Asia Pacific Article Article How retailers can win shopper confidence and drive profit with AI In-depth reading Rethink the Mix: Creating impactful multimedia campaigns Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness. 21 Items Building more inclusive marketing and diverse corporate cultures Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research. 23 Collections The Update: A video series with marketing experts Stay up to date on new products, trends, and marketing strategies with insights from industry leaders. 14 Collections Unboxing online video effectiveness Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play. 13 Articles Tools for marketers Google Trends Gauge consumer behaviour with real-time search trends. Market Finder Get data and insights to identify your next global markets. Rich Media Gallery Browse innovative creative from top advertisers and agencies.
